As the biased political communication is affecting political-self of an individual, SAMAR is also planning to establish a Center for Media Affairs in an effort to make the citizens media literate on subjects of Media Literacy, Media Sociology, Media Economics and Media Democracy, and to enable them to understand the ‘manipulating’ messages being disseminated by media outlets.
Fortnightly E-magazine, Media Mirror (launched by Society for Alternative Media and Research) concentrates on Media and its interlinked issues.
The organization is publishing quarterly Media Review in Urdu language for the past three years. In 2011, the project's target audience.