Society for Alternative Media and Research (SAMAR) is a non-governmental organization based in Pakistan’s federal capital, Islamabad. It was established in March, 2005, and got Registration Certificate under the law, Societies Act 1860, on 16 July, 2005.
The media function as promoting to the extent possible equitable opportunity for peoples, groups, communities, irrespective of political, social and financial status, to express their views to ensure a participatory and representative democratic state and society.
SAMAR works as a watchdog on media by monitoring and analyzing the contents of news and views in the mainstream print and electronic media with citizens’ perspective for democratic participation. Website is: www.alternativemedia.org.pk
Thematic work focus
SAMAR is primarily focused on the rights of marginalized groups and communities with particular reference to coverage in the mainstream media. The organization analyzes media contents whether they are promoting democratic state and society and human rights or the media interests are an obstacle in the way of promotion of democracy and protection of human rights.